Mike Huckabee revealed his first campaign ad this morning during his interview on Fox. And it's a doozy. Check it out...
Not what you'd expect from the typical campaign, huh? And that's what i like about it. From a marketing (not political) perspective, it is clearly designed to build awareness, the proper approach for Huckabee at this point. Even on the Fox Sunday show, the sort of TV program made for the highly involved, they introduced the segment with (paraphrasing) "just who is this guy?". This ad will draw interest, create conversation and buzz, and drive interested folks to the website. I doubt it runs all the often as a paid TV ad, but will get plenty of free PR, and will be a viral hit on the web.
And then Mike will follow (quickly) with serious issue-oriented ads, or ads that highlight his engaging personality.
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