Typologies & POTUS Vote Patterns

Continuing with our look at the Pew Political Typologies, and what they may tell us about Mike Huckabee's prospects in the 2008 general election. In the previous post, i outlined a few of the groups, the key ones from our perspective. Here, we'll look at how each group voted in presidential elections back to 1980 (though i don't have data for 1988, and for 2000, all i could find was data in the 1999 study on how folks intended to vote in 2000). Still, that leaves us with 6 elections.


Note on the data - when i express a % of votes, it represents the votes for the GOP candidate vs. the Dem candidate. Third-party votes were not taken into account, an important fact to keep in mind when you see the Dole comments. And it doesn't reflect that some portion will not vote at all (that is accounted for in the conclusions section, though).


Enterprisers - the least variance (only a 3% standard deviation) of any group, solidly Republican, always at least 90% for the GOP candidate, ranging from a low of 92% for Dole in 1996, to a high of 99% for Bush in 2004.
2008 Forecast: not tough to predict, really. For the average GOP candidate, i peg it at 97%, ranging from 92% for Huckabee to 99% for Romney. A third-party Paul or Bloomberg could dip into that, but i don't expect that to happen.


Social Conservatives - also solid GOP, ranging from a low of 72% for Dole, to a high of 97% for Reagan 1984. On average, this group is 89% GOP.
2008 Forecast: The red/blue divide has solidified in recent years for socons, and so i expect them to go GOP at a 95% clip, with Huckabee leading the way in the high 90s, and Giuliani trailing at 80%.


ProGovernment Conservatives - averages 78% for the GOP candidate, dipping down to 64% for Dole, and a high of 93% for Bush 2000. Bush 2004 got 84% of this group.
2008 Forecast: another Huckabee wheelhouse. I have him leading this group, too, at 88%. Romney trails the field at 80%.


Upbeats - now we start getting into the swing groups. Upbeats have averaged 67% for the GOP, but there has been a healthy variance. Bush in 1992 got only 36%, and Dole only 47%. Those guys, as you know, lost those races. Bush 2004 got 82%, however. This group, more than any other, tends to go with the most-sunny candidate.
2008 Forecast: Huckabee is the most sunny GOP candidate since Reagan. I can see him matching Bush's 2004 mark. Giuliani would lag here, with Thompson not much better.


Disaffecteds - the KEY swing group, imo. Like the Upbeats group, they have voted with the winner in each instance i have to study. The nadir for the GOP was, again, Dole with 23%. Reagan 1984 crushed it among this group, getting 81%. Over the 6 elections, this group has gone GOP 57%.
2008 Forecast: I think the historical trend will continue, and the GOP will need at least 50% of this group to win the 2008 election. Huckabee, McCain, and Thompson would poll the best with the Disaffecteds, among the GOP contenders. Giuliani and Romney would lag. Huckabee's unusual (for a Republican, sadly) populist messages resonate here.


Conservative Democrats - Peaked in 1984 at 25% for Reagan. Bush 2004 got 18%, about this group's GOP average.
2008 Forecast: I expect a GOP % in the 11-13% range, regardless of candidate.


Of the other voting groups, all strong Democratic groups, i don't see anything noteworthy, other than perhaps a chance for Giuliani to siphon off some of the Liberals, due to his pro-choice views and a perception that he would be stronger on foreign policy than the Democratic candidate. Not enough to make much difference, but i thought i should mention it, in fairness.


Conclusion
When you compare my forecasts with the historical voter turnout patterns by group, you can forecast a general election outcome (again, ignoring possible third-party spoilers). Here's what i get, in descending order of electability...

1. Huckabee - 50.4%
2. McCain - 50.1%
3. Thompson - 48.2%
4. Romney - 48.1%
5. Giuliani - 47.0%

Probably surprising for some readers who hearken to the prevailing "wisdom" that a social moderate is the best bet in the general election. And i know i'm open to charges of hagiographic bias for Huckabee. What hurts Giulini is the double-punch of losing enough social conservatives over the abortion issue, and enough Upbeats due to his tendency to turn dour. What helps Huckabee is that he will pull the best among the two key swing groups - Upbeats and Disaffecteds.